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What is Internal linking ?

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Internal linking is an essential aspect of search engine optimization (SEO) that is often overlooked by website owners and digital marketers. Internal linking refers to the process of linking pages within your own website. These links allow users to navigate your site, find relevant information, and provide search engines with information about the structure of your website.

Internal linking is important for a number of reasons. First, it helps distribute link equity throughout your website. When you link to a page on your site, you are essentially passing on some of the link equity that page has accumulated. This can help boost the visibility and authority of other pages on your site.

Internal linking can also improve user experience. By linking related pages together, you can help users navigate your site and find relevant information more easily. This can lead to longer visit durations, lower bounce rates, and ultimately, more conversions.

When implementing internal linking, it’s important to follow some best practices to ensure your efforts are effective. Here are some tips for effective internal linking:

  1. Use descriptive anchor text: Anchor text is the clickable text that appears in a hyperlink. Use descriptive, relevant anchor text to provide users and search engines with information about the linked page.
  2. Link to relevant pages: Link to pages that are related to the content on the linking page. This helps provide context and can improve the user experience.
  3. Use a logical site structure: Organize your site in a way that makes sense and is easy to navigate. This can help both users and search engines understand the structure of your site and find relevant content.
  4. Avoid overlinking: While internal linking is important, too many links can be overwhelming and can detract from the user experience. Only link to relevant pages and limit the number of links on a given page.
  5. Audit and update internal links regularly: As your site grows and changes, it’s important to regularly audit and update internal links to ensure they remain relevant and effective.

In conclusion, internal linking is a crucial aspect of SEO and website design. By following best practices and implementing effective internal linking strategies, you can improve the visibility and authority of your site while providing users with a better experience.